Accent MR Accent

What price data privacy?

Data privacy has been a hot topic for some time, and it’s unlikely to leave the spotlight now, as governments around the world look to implement tracking mechanisms to curb the spread of Covid 19. It’s a subject that fascinates us – many of our clients need customers’ personal data in order to ensure appropriate service delivery and to help guide any product or service enhancements. It’s also an area we’ve explored before – we worked for Citizen’s Advice to explore consumers’ willingness to share data associated with smart meters.

We launched self-funded research earlier this year, to understand consumers’ attitudes to share different types of personal data, the trade-offs they’re prepared to make and to explore how different market sectors and brands fare in terms of trustworthiness. We researched a nationally representative sample of 1000 people via an online survey, and the results provide interesting learnings.

We’ve distilled our findings into a presentation that delivers useful insights for any company looking to persuade consumers to share their data. It covers such topics as:

  • How much do consumers understand about what personal data they’re sharing and how willing are they to share it?
  • What specific areas of personal data are considered sacrosanct, and which areas are less fraught?
  • Are there incentives that will encourage consumers to share more of their personal data? And which are the most motivating?
  • From financial services to travel companies, from grocery retail to energy suppliers – which sectors inspire most trust and confidence around personal information?

We’re happy to present our findings via a video conference call. If you’d be interested in seeing the presentation please get in touch by contacting or