How it all began

Founded in 1988, Accent began with a clear purpose: to bring greater statistical rigour and nuanced insight to a field dominated by generic, one-size-fits-all research. A group of nine transport planners and economists saw the potential for a more evidence-led approach to inform strategy. particularly in the transport sector, where they recognised that understanding real passenger needs could help safeguard vital rail services at risk of closure.

Driven by this belief, Accent was established.

Just to reiterate our thanks for a job very well done. We really appreciated your tenacity and experience in navigating some tricky challenges and delivering a very clear set of findings.
Steve Plimmer, HomeServe
They’re really personable and quick to respond. And they’re good at what they do.
Joanna Taylor, Scottish Power
Accent have continually impressed me by their diverse offering of services in the field of customer insight and the way they work collaboratively with us to deliver award winning research for our key clients.
Kelly Kilby, Atkins
Thank you so much for the debrief last week. We think very highly of the work you’ve done for us - both the outputs you’ve delivered and the manner in which you were able to undertake the research have been appreciated.
Michelle Lewis, Electricity North West

Where we are now

With nearly four decades of experience, Accent has grown into a full-service research agency, delivering robust qualitative and quantitative insight tailored to the needs of regulated sectors. Our capabilities span advanced analytics, behavioural science, deliberative engagement, and strategic consultancy which support evidence-based decision-making for clients across water, energy, transport, and other tightly regulated industries.

Our roots in innovation run deep. Our team pioneered bringing advanced analytics to the UK in the 1970s. Since then, we’ve continued to develop and refine our methods to provide clear, meaningful insights that support better outcomes.