Accent MR Accent

Our Story

How it all began

Founded in 1988, Accent began with a clear purpose: to bring greater statistical rigour and nuanced insight to a field dominated by generic, one-size-fits-all research. A group of nine transport planners and economists saw the potential for a more evidence-led approach to inform strategy. particularly in the transport sector, where they recognised that understanding real passenger needs could help safeguard vital rail services at risk of closure.

Driven by this belief, Accent was established.

  • Just to reiterate our thanks for a job very well done. We really appreciated your tenacity and experience in navigating some tricky challenges and delivering a very clear set of findings.
    Steve Plimmer, HomeServe
  • They’re really personable and quick to respond. And they’re good at what they do.
    Joanna Taylor, Scottish Power
  • Accent have continually impressed me by their diverse offering of services in the field of customer insight and the way they work collaboratively with us to deliver award winning research for our key clients.
    Kelly Kilby, Atkins
  • Thank you so much for the debrief last week. We think very highly of the work you’ve done for us - both the outputs you’ve delivered and the manner in which you were able to undertake the research have been appreciated.
    Michelle Lewis, Electricity North West

Where we are now

With nearly four decades of experience, Accent has grown into a full-service research agency, delivering robust qualitative and quantitative insight tailored to the needs of regulated sectors. Our capabilities span advanced analytics, behavioural science, deliberative engagement, and strategic consultancy which support evidence-based decision-making for clients across water, energy, transport, and other tightly regulated industries.

Our roots in innovation run deep. Our team pioneered bringing advanced analytics to the UK in the 1970s. Since then, we’ve continued to develop and refine our methods to provide clear, meaningful insights that support better outcomes.

Our Team

Dee Chudasama
Dee Chudasama
Data Processing, Computing & Quality Director
Nancy Curzon
Nancy Curzon
Head of Qualitative Research
Indranee Dasanayake
Indranee Dasanayake
Financial Controller
Angéline Dépaty
Angéline Dépaty
Manager Telephone Unit
Portia Easter
Portia Easter
Admin Assistant
Jamie English
Jamie English
Senior Supervisor, Telephone Unit
Eden Foley
Eden Foley
Research Manager
Tosin Fombo
Tosin Fombo
Senior DP Analyst
Sean Hannaway
Sean Hannaway
Coding Executive
Chris Heywood
Chris Heywood
Technical Director
Julian Hollo-Tas
Julian Hollo-Tas
Co-Managing Director (Finance and Operations)
Yasamin Mehraj
Yasamin Mehraj
Research Consultant
Don Nguyen
Don Nguyen
Research Manager
Emma Trinh Nguyen
Emma Trinh Nguyen
Research Executive
Robert Owen
Robert Owen
Accounts Assistant
Jennifer Pham
Jennifer Pham
Research Executive
Veronica Pinto
Veronica Pinto
HR and Quality Manager
Rachel Risely
Rachel Risely
Co-Managing Director (Client Services and Business Development)
Liam Scully
Liam Scully
Senior Software and Database Developer
Heather Seraphin
Heather Seraphin
Senior Data Processing Analyst
Omar Shareef
Omar Shareef
Field Manager
Rob Sheldon
Rob Sheldon
Chairman
Bianca Wilson
Bianca Wilson
Research Consultant