How it all began

Back in 1988, a group of nine transport planners and economists spotted the opportunity to bring some statistical rigour to what they saw as a generally lacklustre and cookie-cutter approach to delivering quantitative research. Through their involvement in transport strategy, at a time when there was growing pressure to close further railway lines, they’d seen that, if you actually asked what passengers needed to use the system and then responded to those needs, the railways could be kept open.

Just to reiterate our thanks for a job very well done. We really appreciated your tenacity and experience in navigating some tricky challenges and delivering a very clear set of findings.
Steve Plimmer, HomeServe
They’re really personable and quick to respond. And they’re good at what they do.
Joanna Taylor, Scottish Power
Accent have continually impressed me by their diverse offering of services in the field of customer insight and the way they work collaboratively with us to deliver award winning research for our key clients.
Kelly Kilby, Atkins
Thank you so much for the debrief last week. We think very highly of the work you’ve done for us - both the outputs you’ve delivered and the manner in which you were able to undertake the research have been appreciated.
Michelle Lewis, Electricity North West

Where we are now

Thirty years on, Accent has grown into a full service, integrated agency, equally proficient in qualitative and quantitative methodologies. Rob Sheldon, our MD, continues to drive the company which is committed to developing new techniques to get to the heart of any client issue. Rob was responsible for bringing the Stated Preference technique (a sophisticated version of conjoint analysis) to the UK in the 1970s and we continue to explore innovative approaches to enhance the richness of the insights we provide for our clients.