We were very pleased to have been involved in delivering the consumer research for First Group as part of their successful bid for the West Coast Line. And although we’re naturally self-effacing people, we can’t help but feel a little smug that over the past few years we do seem to have an impressive track record when it comes to providing research for successful bids.
Will Micro-Mobility bring Micro or Macro Change?
The rising popularity of micro-mobility solutions should come as no surprise as we observe more and more tech-based start-ups offering dockless bicycles and e-scooters services worldwide – with significant growth seen particularly in parts of the US and China.
How Does Customer Engagement Co-Exist with Political Ambition?
No, I’m not talking about Brexit – but you could be forgiven for thinking that I am, as there are many that believe – whatever your views – that it can be difficult to align political ambition with public views, particularly if these are polarised. Well, the question I’m asking is whether we can see the same enactment in regulatory decision-making – and here I’m particularly referencing the current water sector business planning process.
Online car purchase – computer says “yes”
Towards the end of 2016, SEAT sold a limited number of ‘Mii By Mango’ cars on Amazon in France. Buyers paid €500 deposit and were then contacted by a SEAT advisor to finalise the purchase. Whilst this was a first step towards fully online sales channels it still had a high level of dealership involvement. Research we did at the time showed that an overwhelming majority of potential car buyers had an appetite for more online functionality – but not for a 100% online experience.
Are PCP’s Running into Trouble?
In March, the FCA published its report on Motor Finance. It uncovered concerns about the way in which lenders are choosing to reward car retailers and other credit brokers and, ultimately, the impact this has on consumers.
Dealing with a Sensitive Subject
According to the Guardian, “there’s nothing that makes Brits cringe more than discussing our salaries.”[1] So how can we overcome this when we’re asked by our clients to deliver income details as part of a research project? We might just have found the answer – or at least got closer to it.
