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The importance of being customer-centric

There are frequent articles in the marketing media around the importance of listening to customers, soliciting their views and acting on their feedback. The importance of being customer-centric

Many companies have created online communities and customer panels for just that purpose – to ascertain how happy/satisfied customers are with the service they receive and to address any potential issues. What’s more, there’s a great deal to be said for involving customers in the NPD process and ensuring that any service enhancements are fit for purpose.

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