An update on recent research projects that Accent has been involved in over the past few months.

Webinar Thursday 6th August – What Price Privacy?

We’re running a webinar to share the findings from research we conducted earlier this year, to understand consumers’ attitudes to share different types of personal data, the trade-offs they’re prepared to make and to explore how different market sectors and brands fare in terms of trustworthiness. We researched a nationally representative sample of 1000 people via an online survey, and the results provide interesting learnings.

Privacy Watch – An Annual Syndicated Survey

Accent is launching Privacy Watch – an annual syndicated study into attitudes towards data privacy and the trade-offs consumers are prepared to make to share their personal information.

Inside the Mind of the Post-Covid Traveller -Webinar

The legacy of COVID-19 brings passenger transport operators the greatest challenge they have ever faced, and the key to recovery lies in understanding new passenger behaviours. Join us on Thursday 9th July at 2.00 pm for a webinar where we’ll be presenting present new consumer research that leverages behavioural science to provide insight into the mindset of the post-COVID traveller.

How is the Covid 19 Crisis Impacting Water Customers?

Covid 19 is likely to impact customers in different ways, not only in terms of affordability but also how they use water and how they interact with and view different suppliers and brands. To help understand their customers’ experiences South East Water has commissioned the team at Accent to undertake qualitative and quantitative research through the upheaval of the current Covid 19 crisis and beyond.

Planning for New Working Practices

With 44% of the workforce currently working from home, we believe that companies big and small should prepare for the workplace of the future by asking themselves and their workforce a few questions to help them in their thoughts and plans