Online car purchase – computer says “yes”

Towards the end of 2016, SEAT sold a limited number of ‘Mii By Mango’ cars on Amazon in France. Buyers paid €500 deposit and were then contacted by a SEAT advisor to finalise the purchase. Whilst this was a first step towards fully online sales channels it still had a high level of dealership involvement. Research we did at the time showed that an overwhelming majority of potential car buyers had an appetite for more online functionality – but not for a 100% online experience.

Are PCP’s Running into Trouble?

In March, the FCA published its report on Motor Finance. It uncovered concerns about the way in which lenders are choosing to reward car retailers and other credit brokers and, ultimately, the impact this has on consumers.

Dealing with a Sensitive Subject

According to the Guardian, “there’s nothing that makes Brits cringe more than discussing our salaries.”[1] So how can we overcome this when we’re asked by our clients to deliver income details as part of a research project? We might just have found the answer – or at least got closer to it.

The importance of being customer-centric

There are frequent articles in the marketing media around the importance of listening to customers, soliciting their views and acting on their feedback. The importance of being customer-centric

Many companies have created online communities and customer panels for just that purpose – to ascertain how happy/satisfied customers are with the service they receive and to address any potential issues. What’s more, there’s a great deal to be said for involving customers in the NPD process and ensuring that any service enhancements are fit for purpose.

Welcome to our new website

We hope you like our new-look website. If you’re an existing client, we feel sure that you’ll find it better structured, easier to use and more modern in design. It’s the first visible manifestation of a marketing overhaul that we started back in November.