Accent’s research for Which? on the value online consumers place on their personal data when it comes to data sharing for personalised advertising has been used extensively in the government’s impact assessment for the creation of the Digital Market Unit.

“I thought you might be interested to see that the project you did for us has been used extensively in the government’s impact assessment for the creation of the Digital Market Unit, see attached. The legislation and accompanying IAs were published yesterday…. It’s an excellent outcome and a testament to the quality of the research.”

Stephen McDonald Head of Economics, Which?

 

See this link for supporting documentation for the Digital Markets, Competition and Consumers Bill and this link for  specific impact assessment.

See this link for a summary of the research.